What is Social Media Marketing?
Believe it or not, having a Facebook and Twitter account does not qualify you as a social media marketing expert. Many people claim to be qualified just because they know how to update a Facebook status.
Be sure to ask if they have studied social media marketing (at a university or college) and are qualified in the field. They should also have run many varied campaigns on multiple social media platforms for customers in the past.
Social media includes the use of: Facebook, Twitter, Youtube, Pinterest, Google+, Linkedin and many more. Each of these come with unique strategies, benefits and possibilities. They are essential for not only customer retention but also branding, customer acquisition and SEO.
Multiple in-depth and unique strategies are required to make a success of each.
Chat to Richard about your options and how social media can work for your business.